He persuaded my paternal second great-grandfather, James Pyle, of the benefit of newspaper advertising. Following is from James Pyle's 1900 New York Daily Tribune obituary. (See James Pyle & Sons for more about my second great-grandfather.)
You can see James Pyle's full New York Times obituary here, which also includes this story.
I wrote about my Greeley ancestry here, where I mention the basic secondary source for the Greeley family: George Hiram Greeley, Genealogy of the Greely-Greeley Family (Boston, Mass.: 1905), which can be found at Google Books and the Internet Archive. Pages 671-673 include information about the life of Horace Greeley.
Andrew Greele
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Joseph Greele
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Samuel Greele Benjamin Greele
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Samuel Greele Ezekiel Greele
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Samuel Greele Zaccheus Greele
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Samuel Greele Zaccheus Greeley
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Samuel Sewall Greeley Horace Greeley
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Ethel May Greeley
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Lowell Townsend Copeland
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My mother
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Me
Horace Greeley is buried in Green-Wood Cemetery in New York. You can see a memorial for Horace Greeley at Find A Grave, where my second great-grandfather, James Pyle is also buried.